Apple Now Airing Holiday Commercial Sway, Featuring iPhone X and AirPods [Video]

Apple Now Airing Holiday Commercial Sway, Featuring iPhone X and AirPods [Video]

Apple is now running an annual holiday commercial for the 2017 holiday season. This years holiday ad is kind of like a miniature little movie that emphasizes iPhone X and AirPods wireless earbuds, and has been embedded below for easy viewing.

Titled Holiday Sway, the Apple holiday advertisement features a woman walking around in a snowy city scene while using an iPhone X and AirPods, who apparently gets so caught up in listening to a particular song that she bumps into a pedestrian man and then proceeds to have a brief fantasy of sharing the song through AirPods while performing elaborate dance maneuvers together in the snowy streets, before snapping out of the fantasy and then walking away from one another, followed by the tagline move someone this holiday and a splash of the Apple logo.

The song playing in the background of the Apple 2017 holiday commercial is Palace by artist Sam Smith. The Apple Holiday Sway commercial is kind of like a little two minute drama / romance movie, and has some similarities to older iPod commercials that featured a lot of dancing. Apple also has run Christmas specific ads closer to Christmas day itself, which are a bit more seasonally thematic, covering everything from , , to or , .

If you watch TV you will undoubtedly see this commercial airing now that the 2017 holiday season is kicking off in the USA from Thanksgiving weekend, through Christmas and the new year. If you enjoyed this, you might also appreciate that have aired in the past.